Wacom
For almost 40 years, Wacom’s products have been used by loyal customers to create some of the most exciting digital art, films, special effects, fashion, and product designs. They have also played a significant role in making technology accessible naturally and intuitively. We have worked with Product Line Managers, Content Teams, and IT Web Services supporting new product launches by helping them reimagine how they can use their website to market and differentiate a host of creative pen displays, tablets, and styluses.
We committed to helping Wacom convey that it isn’t only about these fantastic products; it’s about what their customers can do with them. To tell this story, we incorporated art made by real Wacom users. Embracing and celebrating these artists helped us to show each product’s capabilities and to create a new narrative and sense of community that demonstrates Wacom’s connection to its customers and commitment to making the world a more creative place.
Wacom is a global company distributed in more than 150 countries, and we knew each user experience would have to support localization into multiple languages. We worked closely with Wacom’s development team to ensure smooth translations for rollout into each market and to push the boundaries of their enterprise CMS. With persistence, resourcefulness, and a little imagination, we were able to turn complexity into creative opportunities.